I recently met with Nick Adler, Vice President of Business Development at Cashmere Agency, the team responsible for maintaining Snoop’s brand, to discuss how digital content and marketing are rapidly changing.
He is also the most prolific celebrity cannabis supporter on the planet and he already has an herbal G-Pen on the market that’s competing with the more controversial glycerin-based eCigs. Snoop Dogg is a household name more recognizable among soccer moms than Mr. Snoop’s Doggy-style is one of the most recognizable in the world, and his business acumen (along with the team he built) is solidifying his legacy in pop culture. WATCH: You Got What I Eat (Hot Pockets) with Kate Upton & Snoop Dogg:
These days, not only is Snoop still acting, rapping and releasing albums, he’s an Internet tour de force, with over 11 million Twitter followers, a YouTube show that recently hit one million daily views and appearances in mainstream marketing campaigns for Hot Pockets,, and Adidas-a brand he’s credited with reviving while coaching his kid’s football team to stay involved in the lives of his family and community. If you told me in 1992 that Snoop Lion, formerly Snoop Doggy Dogg, would evolve from Lil’ Ghetto Boy to become the most prolific businessman on the West Coast, I’d think you smoke too much chronic.
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